So perhaps it’s not surprising that so many of my colleagues and friends sent me this article that describes Dr Pepper’s new advertising campaign promoting its new soft drink that is “too macho for women”. At first read, I was offended. "Here we go with more sex role stereotyping," I thought. For example, here’s how the packaging of the new product is described:
Unlike Diet Dr Pepper, Dr Pepper Ten has calories and sugar, and rather than the dainty tan bubbles on the diet can, Ten will be wrapped in gunmetal grey packaging.